Episode 7 of Marketing Tech Talks will launch on Wednesday March 9th, and will feature Jim Scott, retired president of plumbing products at Eklay Manufacturing, an American-owned manufacturer of stainless steel sinks for residential and commercial use. Today, Elkay Plumbing Products delivers world class sinks, faucets, foodservice products, water coolers, drinking fountains and award winning rapid bottle filling stations. Jim’s position as product manager afforded him the ability to oversee more than just marketing operations for Elkay’s plumbing products, but make no mistake about it, he understands the power of marketing.
Jim sits down with Matthew Gonnering, CEO of Widen, to discuss how he used it as not only as a tool, but as an overall philosophy to greatly increase sales over his presidency. Check back on Wednesday to watch the episode.