Episode 8 of Marketing Tech Talks will launch on Wednesday April 20th, and will feature Liz Henry of J. Henry and Sons, maker of fine Wisconsin Bourbon. J. Henry makes fine bourbon from a red corn variety created by Liz’s husband’s grandfather. They grow all of the inputs on their farm and age their bourbon in oak barrels for 5 years. Liz’s experience in marketing as a former Alice in Dairyland has helped her create and position the J. Henry Brand.

Marketing Tech Talk episode 8 featuring Liz Henry of J. Henry and Sons, and Matthew Gonnering, CEO of Widen.

Liz sits down with Matthew Gonnering, CEO of Widen, to discuss how a farming family pivoted to market and brand a spirits. Check back on Wednesday to watch the episode.

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