Episode 8 of Marketing Tech Talks will launch on Wednesday April 20th, and will feature Liz Henry of J. Henry and Sons, maker of fine Wisconsin Bourbon. J. Henry makes fine bourbon from a red corn variety created by Liz’s husband’s grandfather. They grow all of the inputs on their farm and age their bourbon in oak barrels for 5 years. Liz’s experience in marketing as a former Alice in Dairyland has helped her create and position the J. Henry Brand.
Liz sits down with Matthew Gonnering, CEO of Widen, to discuss how a farming family pivoted to market and brand a spirits. Check back on Wednesday to watch the episode.